Digital Democratic Mobilization in Hybrid Media Systems (DigiDeMo)

Dr. Jörg Haßler, Ludwig-Maximilians-Universität München

DigiDeMo addresses the question of what makes successful political campaigns in a hybrid media environment. On the one hand, it focusses on message format, content and technical distribution channels, while on the other hand it focusses on media use and effects during election campaigns and political communication apart from elections. The project aims at a broader scientific understanding of the political implications of digitization and deeper insights as to how digital instruments could promote democratic development. At the core of DigiDeMo is an integration of applied computer science and communication research.